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近年来,传统媒体遭遇来自互联网的不断冲击和挑战,省级卫视的马太效应日益显现,随着竞争环境的日趋激烈,传统媒体的改革与升级势在必行。2014年,东南卫视“独立制片人制”正式启动,这样的试水探索将进一步激励节目创新,激活员工的工作积极性、主动性,不仅如此,作为媒体资源整合运营平台的福建东南卫视传媒有限公司应运而生,公司依托和借助东南卫视
In recent years, the traditional media suffer from continuous impact and challenge from the Internet. The Matthew effect of provincial satellite TV is increasingly apparent. With the increasingly fierce competition, the reform and upgrading of traditional media are imperative. In 2014, Southeast Satellite TV’s “Independent Producer System” was officially launched. Such exploration of water testing will further stimulate program innovation and activate the enthusiasm and initiative of employees. Not only that, as Fujian’s media platform for integrated operation, Fujian Southeast Satellite Television Media Co., Ltd. came into being, the company relies on and with Southeast Satellite TV