企业经营战略研究和战略管理是企业管理的重要组成部分,是为实现企业经营目标而对外部环境和内部条件的估量和分析,是从企业发展全局出发而作出的较长时期的总体性的谋划.它涉及企业发展中带有全局性、长期性和根本性的问题,是企业经营思想、原则、方针的集中表现,是确定战略规划、计划的基础. Enterprise strategic research and strategic management is an important part of business management is to achieve the business objectives of the external environment and internal conditions of the assessment and analysis of the enterprise development from the overall situation made a longer period of overall planning It involves the global, long - term and fundamental problems in the development of an enterprise, which are the concentrated expression of the business ideas, principles and guidelines, and are the basis for determining strategic planning and planning.