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企业事业单位、社会组织,它的生存和发展,其职能目标的实现,都要得到内外各界公众的理解、支持与合作,这就要善于运用公关、善用传播艺术。社会组织在市场竞争中,它的企业、它的产品不为人所知,不得人心,就形不成团队,形不成规模,就没有效益,就不能生存发展。沈阳协合集团在二十年前,靠三万元资本,十几个人创业,到今天发展成为研制生物制药、保健品、中药标准对照品及其他高科技产品,集科研、生产、经贸于一体的,在国内外
The survival and development of enterprises and institutions, social organizations, their realization of their functions and objectives must be understood, supported and co-operated by the public from all walks of life both at home and abroad. This must be good at using public relations and making good use of the art of communication. Social organizations in the market competition, its business, its products are unknown and unpopular, they can not form a team, can not scale, there is no efficiency, we can not survive and develop. Twenty years ago, Shenyang Synergy Group, relying on 30,000 yuan of capital and more than a dozen of them to start their own business, has developed into a research and development, production and trading platform for biopharmaceuticals, health products, standard Chinese medicines and other high-tech products. At home and abroad