品牌不仅是行销传播,更是企业的经营管理。想要创造时代品牌,就要对品牌作长期的维护与耕耘一个便利商店外带式咖啡在上市的一年内可以创造1.25亿元的业绩?统一企业的左岸咖啡馆,在推出市场后,便创造了这个令人眼睛发亮的佳绩。除了在台湾掀起一片咖啡与人文紧密交结的旋风,更开创了便利商店商品多元化的成功案例。在这个品牌成功的背后,奥美广 Brand is not only marketing communication, but also business management. Want to create the era of the brand, it is necessary for the brand for long-term maintenance and work A convenience store Takeaway coffee in the market within a year can create 125 million yuan in performance? Unified enterprise left bank cafe, after the introduction of the market, they create This eye-catching success. In addition to setting off a tornado of coffee and humanities in Taiwan, it created a successful case of diversified convenience stores. Behind the success of this brand, Ogilvy & Mather