小家电品牌集中度不高中国已成为小家电生产大国。目前,我国各类小家电生产企业多达数千家,仅广东顺德一地就有1000多家,生产企业主要集中在珠江三角洲、江浙沿海地区。但中国小家电行业的一个共同特点就是品牌多而且杂,品牌集中度不高,市场竞争不充分。如音响、热水器行业等,其排行业前四位的品牌的市场占有率值均远低于50%。可以说,在这些行业,目前正处于“春秋战国”时期。 Small concentration of small household appliances brand China has become a big country in the production of small appliances. At present, all kinds of small household electrical appliance manufacturers in our country have up to several thousand, with over 1,000 in Guangdong and Shunde alone. The production enterprises are mainly concentrated in the Pearl River Delta and the coastal areas of Jiangsu and Zhejiang. However, a common feature of China’s small household electrical appliance industry is that the brands are numerous and complicated, the brand concentration is not high, and the market competition is not sufficient. Such as audio, water heater industry, the ranking of the top four brands of market share values ​​are far below 50%. It can be said that in these industries, it is currently in the “Spring and Autumn and Warring States” period.