自主品牌如何成长为国际名牌,是所有致力于国际化的中国企业面临的共同问题。在品牌国际化的征程中,每一个企业只要坚持创新,都将有可能在世界经济舞台中大有作为。对企业来说,销售规模固然重要,但更重要的是企业的增长方式和发展方式。之前,国内家电企业靠规模、靠价格取胜,这是当时情况下必要的生存方式,到了今天,要实现超越, How to grow an independent brand into an international famous brand is a common problem for all Chinese enterprises that are devoted to internationalization. In the process of internationalization of brands, every enterprise that sticks to innovation will likely make a difference in the world economic arena. For enterprises, the sales volume is important, but more importantly, the growth of enterprises and development. Before, the domestic appliance business by size, by price, which is the survival of the necessary circumstances at the time, to today, to achieve beyond,