重视、强化和拓展传媒的服务功能,是我国新闻传媒本质属性的内在要求。我们的新闻传媒是为人民服务、为社会主义服务的。尽心尽力为受众服务,这是为人民服务的具体体现。这就要求传媒要重视受众的意志和愿望,关心受众的疾苦,了解受众的意见和需求,满足受众多方面的需要。 To attach importance to, strengthen and expand the service function of the media is an inherent requirement of the essential nature of the news media in our country. Our media is serving the people and serving socialism. Dedicated to serving the audience, this is a concrete manifestation of service to the people. This requires that the media pay attention to the will and desire of the audience, care about the sufferings of the audience, understand the audience’s opinions and needs, and meet the needs of many people.