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目前我国大多数县市级广播电视台,并未意识到建设广电网的重要性,没有充分利用广电优势,做大做强广电产业。有的广电部门虽然也建起了广电网络,但并未引起足够的重视。笔者从建设广电网的迫切性、重要性方面进行分析,具有广电产业发展的前瞻性和指导性。文中阐述广电台发展带来的机遇与挑战,并从如何建设广电网,如何推广电网,提出了许多好的建议,对县市级广播电视台具有指导性和可操作性。
At present, most of the county-level radio and television stations in our country have not realized the importance of building a radio and television network. They have not made full use of the advantages of radio and television and have made the radio and television industry bigger and stronger. Although some radio and television departments have also set up radio and television networks, they have not drawn enough attention. The author analyzes the urgency and importance of building a broadcasting network, which has the forward-looking and guiding role in the development of radio and television industry. This article expounds the opportunities and challenges brought by the development of radio and television stations. It also provides many good suggestions on how to build the radio and television network and how to promote the power network. It is instructive and feasible for county-level radio and television stations.