目前中国电视媒体公益营销的形式单一,观众熟知的公益广告其实是电视媒体公益营销活动中的一种形式。提高电视媒体公益营销的意识、践行公益营销、创新公益营销的形式。积极开展公益营销,电视媒体既能体现社会责任,又能提升电视媒体的公众形象和社会知名度。 At present, the common form of public service marketing in China’s television media is a single form. Public service ads well known to viewers are actually a form of public service marketing activities in the television media. Improve the public awareness of television media marketing, practice public service marketing, public service innovation in the form of marketing. Actively carry out public welfare marketing, television media can not only reflect social responsibility, but also enhance the public image of the television media and social visibility.