继农业社会、工业社会之后,人类社会正逐步迈向信息社会。本世纪后半期发生的“信息革命”(亦称“电信革命”、“电子革命”)使整个社会的传播方式发生了巨大的变化。传播技术的革命引起了社会传播体系的结构大调整。电脑和通讯网络的结合对传统的大众传播媒介产生了根本性的冲击。以印刷传媒(报纸、杂志等)和电子传媒(广播、电视等)为代表的传统的大众传播媒介在社会传播中的地位、作用及 Following the agricultural society and industrial society, human society is gradually moving towards the information society. The “information revolution” (also known as “telecommunication revolution” and “electronic revolution”) that took place in the latter half of this century has brought about a drastic change in the mode of transmission of the entire society. The revolution in communication technology has caused a major restructuring of the social communication system. The combination of computers and communications networks has had a fundamental impact on the traditional mass media. The status, function and role of the traditional mass media represented by printed media (newspapers, magazines, etc.) and electronic media (radio, television, etc.)