中国十多年的营销大战造就了一大批品牌,也培养了一大批能征善战的营销队伍。不过惟一的缺憾是,大多数人误认为产品创新是研发部门的事情,而不是营销部门的事情。这是一个营销理念上的误区。跨国公司与中国公司在营销理念上的差异,表现在一个是地下工作,一个是舞台表演。我们的企业更多注重舞台表演,功夫多用在了概念炒作上所以有了一大批中国特色的策划人。其他国家 China's marketing battle for more than a decade has created a large number of brands and has also fostered a large number of marketing teams that can levy good fights. However, the only downside is that most people mistakenly believe that product innovation is the R & D department, not the marketing department. This is a misunderstanding of marketing ideas. Differences in the marketing concepts between multinational corporations and Chinese companies are manifested in that one is underground work and the other is a stage performance. Our business pay more attention to stage performances, Kung Fu used in the concept of speculation so there is a large number of curators with Chinese characteristics. Other countries