本文采用SWOT定性分析模型,构建切尔诺贝利旅游资源的影响因子定性分析模型,并对指标进行量化分析,结果显示:切尔诺贝利自然资源丰富,文化底蕴深厚,市场潜力巨大,但仍存在安全、资金、管理等问题,研究将结合其优势和机遇,针对其劣势和威胁提出建议,使其发展模式优化,促进其旅游发展。 This paper uses SWOT qualitative analysis model to construct the qualitative analysis model of the impact factors of Chernobyl tourism resources and quantifies the indicators. The results show that Chernobyl is rich in natural resources, rich in culture and huge in market potential. However, There are still problems of safety, capital and management. Based on their advantages and opportunities, the study will make suggestions on their weaknesses and threats so that their development modes will be optimized and their tourism development will be promoted.