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随着经济市场化程度的提高,中国城市消费市场状况变化的时空维度发生了较大变化,这既使人们及时掌握市场脉搏显得更为重要,但在客观上又发生了更大的困难。零点调查公司综合其1992年以来的消费市场调查结果,对我国城市消费市场表现及发展趋势提出以下判断:一、经营形式:专营店在街面商户中的比重渐占重要地位(约占商户总量的1/4—1/3),连锁经营和超市在政策的强有力的鼓励下呈迅速的发展势头(仅京沪穗已超过500家);商业服务网点设置的社区化和大中型综合商厦(营业面积1—2万平方米以上)的建设仍保持强劲的趋势;未来的2-3年内,在若干主要城市中,超大型购物中心(5万平方米以上)所营造的“一步到位式”消费将渐成新的时尚。二、消费分层:中档消费阶层的主导地位将进一步巩固且有稳定增长(1992年至1995年,主要城市中层消费者由占35%持续递增至
With the increase in the degree of economic marketization, the temporal and spatial dimensions of the changes in China’s urban consumer market have undergone major changes. This has made it even more important for people to grasp the pulse of the market in a timely manner, but more objective difficulties have arisen. Zero survey company integrated its consumer market survey results since 1992, and made the following judgments on the performance and development trend of China’s urban consumer market: 1. Form of business: The proportion of franchise stores among street merchants is gradually taking up an important position (about the total number of merchants 1/4 to 1/3 of the volume, chain stores and supermarkets have shown rapid development momentum under the strong encouragement of policies (Beijing and Shanghai has only exceeded 500); Communityization of commercial service outlets and large- and medium-sized integration The construction of commercial buildings (with a business area of 1 to 20,000 square meters) still maintains a strong trend; in the next 2-3 years, in a number of major cities, “large-scale shopping centers (over 50,000 square meters) will create a ”step“ In place ”Consumption will gradually become a new fashion. Second, consumption stratification: The dominant position of the mid-tier consumer stratum will be further consolidated and has a steady growth (from 1992 to 1995, the middle-level consumers in major cities continued to increase from 35% to