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构建农村现代流通网络是中央提出的建设社会主义新农村的重要内容,各级新华书店都在积极探索新形式下农村图书发行的新途径。社会加盟店就是在连锁经营条件下,诞生的新农村现代图书流通网络经营模式。经过几年探索与实践,农村发行连锁加盟店遍布城乡,取得了一定的实效,但同时也面临着不少的困难。造成当前这些原因是多方面的,有市场外部的环境,有加盟店内部的管理等问题,但最为核心的问题是加盟经营业绩没有达到加盟者的期望值,没有从加盟店经营中盈利,没有给他们带来可观的经济收入。
The construction of modern circulation network in rural areas is an important part of building a new socialist countryside proposed by the Central Committee. Xinhua Bookstores at all levels are actively exploring new ways of issuing books in rural areas under new forms. Social franchise stores in the chain of business conditions, the birth of the new rural modern book circulation network business model. After several years of exploration and practice, the rural distribution franchise chain has made some achievements in urban and rural areas, but it also faces many difficulties. At present, these reasons are caused by many factors, such as the external environment of the market and the internal management of the franchise. However, the most important issue is that the franchise business performance does not meet the expectation of franchisees, that there is no profit from the franchise business, They bring considerable economic income.