在广告圈内盛传着这样一句话“没有创意的广告,如同一堆美丽的大便”。此语也不知是哪位哲人最先创意的,其尖刻程度可见一斑。作为听觉语言,还不觉其难受,变成视觉的文字形象,就不大雅观,甚至令人作呕。原本此文的题目定为《美丽的大便》,后来一想,还是含蓄些为好。选个近意词,就叫《美丽的农家肥》吧。 Spread the phrase in the advertising circles “no creative ads, like a pile of beautiful stool.” This language does not know which philosopher was the first to be creative, and its sharpness is evident. As an auditory language, but also feel uncomfortable, into a visual text image, not big-ticket, or even disgusting. The original title of the article as “beautiful stool”, and later thought, or subtle as well. Select a near term, called “beautiful farm fat” it.