中国的实力已经积累到可以突破,大国营销的时代开始到来。此时,中国企业应该如何认知中国营销的定位与方向? 当被问及世界著名企业的时候,你脱口而出的估计半数是美国企业。这是因为在“世界500强”和“世界品牌100强”中,美国企业的数量高达一半左右。然而有趣的是,美国企业却并不像世界其他企业那样热衷于国际市场。在很多美国人眼里,美国市场就是国际市场。美国的外贸依存度一直维持在1 5%～1 8%,这说明,美国的多数国际名牌是靠国内市场形 The strength of China has accumulated to a breakthrough, the era of big country marketing began to come. At this point, how should Chinese enterprises recognize the orientation and direction of China’s marketing? When asked about world-renowned enterprises, the estimated half of your estimates are blurted out by the U.S. companies. This is because the number of U.S. companies is as high as half in the top 500 and the top 100 global brands. Interestingly, however, U.S. companies are not as keen on the international market as other companies in the world. In the eyes of many Americans, the U.S. market is the international market. The degree of foreign trade dependence in the United States has remained at 15% ~ 18%. This shows that most of the international brands in the United States rely on the domestic market