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央视体育频道的定位是“面向大众的顶级赛事专业频道”。体育频道的节目以“赛事”为核心,构成频道80%的节目内容是赛事,突出赛事是体育频道之本。赛事的播出分为“直播”和“录像”两类。赛事直播是体育频道提升社会影响力、传播力最重要的手段。因此,体育频道采取的是以赛事为核心,“直播优先、赛事优先、大众优先”的动态编排原则,每周直播赛事场次平均为30多场。尽管赛事直播的优先级非
The positioning of CCTV Sports Channel is “Top Events Professional Channel for the Public ”. Sports channel programs to “event ” as the core, constitutes 80% of the channel content is the event, highlighting the sports is the channel. Events broadcast into “live ” and “video ” two categories. Sports live broadcast sports channel to enhance social influence, the most important means of communication. Therefore, sports channel is based on the event as the core, “broadcast priority, the priority of the event, the public priority ” the dynamic layout principle, the average weekly live events more than 30 games. Despite the fact that the live broadcast of the event is not priority