作为我国主流媒体的重要组成部分,电视媒体正面临着媒介竞争增强、舆论引导难度增大等诸多困境。要想在新的舆论格局下始终保持舆论引导的主导地位,电视媒体必须要与时俱进,发挥自身优势,完善自身不足,转变传统观念,完善传播渠道,扩大引导范围。 As an important part of the mainstream media in our country, the television media is facing many difficulties such as the media competition is getting stronger and the media guidance is more difficult. In order to maintain the dominance of media guidance under the new media landscape, the television media must make progress with the times, give full play to its own advantages, improve its own deficiencies, change traditional concepts, improve its channels of communication and expand the scope of its guidance.