针对我国学术期刊数字出版与传统出版之间存在垄断与自我发展、经济利益和品牌价值的争夺和博弈,源于公共传播思想的学术期刊公共数字出版模式不仅能够协调双方的矛盾和利益,也能够为学术期刊数字出版市场提供多元发展、协调共存、有效竞争和高效运营的可能路径和选择参照。 According to the competition and monopoly between monopoly and self-development, economic interests and brand value in academic journals in our country, the public digital publication mode of academic journals originating from the idea of ​​public communication can not only coordinate the contradictions and interests of both sides, For the academic journals digital publishing market to provide multiple development, coordination and coexistence, effective competition and efficient operation of the possible path and choice of reference.