随着现代科技的迅速发展,个性化服务已经在很多领域成为研究热点,个性化服务是基于用户的兴趣和特点主动向用户提供个性化需求的一种服务。它从以往“我提供什么,用户接受什么”转变为“用户需要什么,我提供什么”。与传统的服务模式相比,个性化服务更具有针对性。 With the rapid development of modern science and technology, personalized service has become a research hotspot in many fields. Personalized service is a service based on the user’s interests and characteristics to provide users with personalized needs. From what it used to be, “What do I provide, what does the user accept?” To “What do users need and what I provide.” Compared with the traditional service model, personalized service more targeted.