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快递网点服务区的合理预测,对快递行业发展以及合理布局商业网点至关重要。本文选取上海市杨浦区为例,基于道路网利用网格分析、查询最邻近设施网络分析模型对区内82个快递网点涉及20个快递公司进行服务区预测,并引入服务人口规模、服务面积、竞争强度、站点利用效率、公司投入产出效率等指标,全面的对现有快递网点服务区进行评价,得出结论:目前快递公司仍是通过增加网点数量来占据更多市场份额;大的快递公司发展方式比较粗放,盈利的效率较低;规模小的快递公司投入产出效率高,说明小的快递公司更注重精明增长,注重集约式发展。
Reasonable forecast courier service area, the development of the courier industry and the rational distribution of commercial outlets is essential. This paper selects Yangpu District of Shanghai as an example. Based on the grid analysis of the road network and the network analysis model of the nearest neighbor facilities, it predicts the service area of 82 express delivery companies in 82 express delivery outlets in the area, and introduces service population scale, service area, Competitive strength, site utilization efficiency, the company input-output efficiency and other indicators, a comprehensive evaluation of the existing express outlets service area, concluded: At present, the express company is still by increasing the number of outlets to occupy more market share; large courier The development of the company is more extensive and the profitability is lower. The small-scale express delivery company has high input-output efficiency, which means the small express company pays more attention to the smart growth and the intensive development.