竞争战略管理理论是战略管理理论发展到20世纪80年代兴起的,美国著名管理学家迈克尔.波特是竞争管理理论的权威,竞争管理理论中的五大竞争力和三大战略就是他提出的。本文通过竞争战略的管理中的五大竞争力和三大战略来分析设计团队如何进行竞争战略管理,以及根据竞争战略管理简述设计团队如何提高自身的市场竞争力。 Competitive strategic management theory is the development of strategic management theory to the 20th century, the rise of the 80’s, the famous American management scientist Michael Porter is the authority of competition management theory, competition management theory of the five major competitiveness and the three major strategies that he proposed. This article analyzes how the design team conducts competitive strategy management through the five competitive forces and three strategies in the management of competitive strategy and briefly describes how the design team enhances its market competitiveness according to competitive strategic management.