论文部分内容阅读
都市报纸的竞争向来是报业竞争的一个主战场,由于近年来都市报纸的增长远高于广告市场的增长,在网络媒体的夹击下,这场竞争更是烽烟四起,整合和转型也势在必然。
The competition of metropolitan newspapers has always been one of the main battlefields in the newspaper industry. Since the growth of metropolitan newspapers in recent years is much higher than that of the advertising market, the competition is even more fierce with the attack of the online media. inevitable.