大众媒介对民俗活动的宣传,是一种对民众民俗生活的现实记录。大众传媒与民俗文化相嫁接,可以能动地介入民俗保护与传播中,以“线上”传播促“线下”互动,使民俗文化从隐性到显性,使这些传统文化不断地进入人们的视野,既体现了媒介对传统民俗文化的重视和弘扬,也是当代传统文化传承的必由之路。 The mass media’s propaganda of folk activities is a realistic record of the folk life. The mass media and the folk culture are grafted, which can intervene actively in the protection and dissemination of folklore, with the interaction of “online ” and “offline ” to make the folk culture from implicit to explicit, so that these traditional cultures continue To enter the people’s field of vision, not only embodies the media’s attention and promotion of traditional folk culture, but also the only way to inherit the traditional culture.