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真维斯作为一个休闲装品牌,其健康向上的形象一直深受年轻大众的喜爱。真维斯的销售群体以年轻人为主,他们热爱生活、热衷网络社交、关注潮流信息、影视新作和明星。因此,制定符合年轻人审美趣味和潮流关注的宣传策略对品牌的推广至关重要。随着“微时代”的悄然降临,微博、微信和微电影逐渐成为营销时代的新宠,“微营销”的世界丰富多彩,瞬息万变。已有的营销手段已不足以扩大品牌的影响力。而虚拟技术的推陈出新、移动电子设备的平民化普及等助推因素促使一种
Jeanswest as a casual wear brand, its healthy image has been loved by the young people. Jeanswest sales group mainly young people, they love life, keen online social, attention to the trend of information, new films and celebrities. Therefore, the development of promotional strategies that are in line with the aesthetic tastes and trends of young people is crucial to the promotion of the brand. With the quiet advent of Micro Age, weibo, WeChat and micro-movie have gradually become the new darlings of marketing era. The world of micro-marketing is changing and changing rapidly. Existing marketing methods are not enough to expand the brand’s influence. The virtual technology innovation, the popularization of mobile electronic devices and other booster factors promote a