随着信息时代的不断发展,我国期刊种类、数量不断增多,体育期刊作为众多期刊中的一员,以新颖性、独特性赢得人们的关注。随着网络技术的不断发展,传统体育期刊已经淡出市场,频频出现在网络之中。数字化传播不仅促进了体育期刊内容的更新,并且成为体育期刊发展的主要路径。 With the continuous development of the information age, the types and numbers of journals in our country are constantly increasing. As one of the many journals, sports journals have won the attention of people with novelty and uniqueness. With the continuous development of network technology, traditional sports journals have faded out of the market and appear frequently in the network. Digital dissemination has not only promoted the updating of the contents of sports journals, but also become the main path for the development of sports journals.