文字和画面的传达息息相关,密不可分。可能有的人觉得文字的传达不属于视觉传达。只是文字的传达是比较内涵的传达方式。文字也是通过视觉传达给人们的一种美感。中国的文字象形,所以从文字中看出端倪,也未尝不妥。当人们看到一幅画的时候会想到一些词语来形容这幅画。当人们看到一句话的时候会想到一个场景来衬托文字。由此看来文字的传达和画面的传达都是属于视觉传达的范畴,缺一不可。 Text and picture communication are closely linked, inseparable. Some people may think that the transmission of words does not belong to the visual communication. Just the communication of words is the way of conveying connotation. Text is also a kind of beauty conveyed to people through vision. Chinese text pictograms, so we can see from the text clues, but also not bad. When people see a picture, they think of some words to describe the picture. When people see a sentence will think of a scene to set off the text. From this, it seems that the communication of words and the transmission of pictures all belong to the category of visual communication, which is indispensable.