纵观中国饮料行业30年的发展,虽然已达到8000万吨的规模,但仍然具有巨大的发展空间。要避免日益严重的同质化,有必要对发展趋势作一些探讨。笔者认为,饮料行业正在凸现五大发展趋势。一、差异化水逐渐“升温”包装水虽然占据了饮料40%的市场份额,但是随着工业化的日益发展,我 Throughout the 30-year development of China’s beverage industry, although it has reached the scale of 80 million tons, it still has tremendous room for development. To avoid the increasingly serious homogenization, it is necessary to make some discussion on the development trend. The author believes that the beverage industry is highlighting the five major trends. First, the differential water gradually “warming ” Although the packaging of water accounted for 40% of the market share of beverages, but with the growing industrialization, I