本文在已有对商标翻译研究的基础上,从翻译后殖民主义理论角度对原有的一些商标改译进行讨论。文中指出,商标虽然不同于文学翻译,但是作为特殊的文本,随着经济全球化的发展,商标翻译不仅受到不同文化、审美情趣的影响,而且还受到不为人注意的民族意识形态的影响。如果译者忽视了这个无形的因素,从而可能会影响本产品在进口国的销量。 Based on the existing research on trademark translation, this article discusses some original trademark translation from the perspective of post-translational colonialism. The article points out that although trademark is different from literary translation, as a special text, with the development of economic globalization, trademark translation is influenced not only by different cultures and aesthetic tastes, but also by unnoticed national ideology. If the translator ignores this invisible factor, which may affect the sales of the product in the importing country.