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长期以来,小米带给媒体或业界的标签更多是一家以米粉为核心、硬件驱动的互联网公司。实际上,如今的小米的身份更像是兼具智能生活服务商和全方位智能营销平台双重角色的黑科技手机厂商。策的逻辑得益于移动互联网大规模基础设施的完善、技术革新和资本推动,从2013年开始,移动互联网产业进入成熟期,用户移动端使用习惯也逐渐培养完成。艾瑞咨询《2016中国手机厂商商业化探索研究报告》(下称“报告”)中
For a long time, Millet brought media or industry labels more of a rice noodles as the core hardware-driven Internet company. In fact, today’s millet’s identity is more like a black tech handset maker with dual roles of smart lifestyle service providers and a full range of smart marketing platforms. The logic of policy benefited from the improvement of large-scale infrastructure of mobile Internet, technological innovation and capital promotion. Since 2013, the mobile Internet industry has entered a mature period, and user habits of using mobile terminals have been gradually cultivated. IResearch Consulting China Mobile Phone Manufacturers Commercialization Research Report (hereinafter referred to as “Report ”)