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运用色彩的审美力量叩开当代消费者深层意义上的心理之门,是揭示包装色彩设计的奥秘所在。借助科学研究和艺术审美的对接关系,分析消费者在包装领域与色彩美感的认知态度,是当代设计面临的一项重要课题。从不同色系、不同性别、不同距离的调研中,分析包装色彩适应消费者审美需求的相关要点,有助于中国包装设计在色彩应用领域彰显其新的时代特征。
Using the aesthetic power of color to open the psychological door of contemporary consumers in the deeper sense is to reveal the mystery of packaging color design. With the connection between scientific research and aesthetic appreciation of art, it is an important issue for contemporary design to analyze consumer’s cognitive attitude in the field of packaging and color aesthetics. From the different colors, different genders, different distances in the research, analysis of packaging color to meet the aesthetic needs of consumers related to the point, help China’s packaging design in the field of color applications to demonstrate its new characteristics of the times.