ProWein:good and old like winee

来源 :出展世界 | 被引量 : 0次 | 上传用户:QQ737618442
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读



  Starting with a ceremonial ribbon cutting by German Minister for Agriculture Julia Kl?ckner, the three-day show (17–19 March 2019) further solidified its position as the world’s leading trade fair of its kind.
  ProWein 2019 once again achieved attendance growth. The share of visitors with decision-making authority also reached a strong new high: more than 80 percent of visitors were involved in purchasing decisions.
  This year’s ProWein fair put an exclamation point on 25 successful years of trade fair history at Messe Düsseldorf. Starting with a ceremonial ribbon cutting by German Minister for Agriculture Julia Kl?ckner, the three-day show (17–19 March) further solidified its position as the world’s leading trade fair of its kind. "When we launched ProWein 25 years ago, none of us could have imagined just how incredibly it would develop. It’s taken a massive amount of hard work and strong support along the way from our partners to grow this exhibition step for step into the world’s largest and most important trade fair for wine and spirits. And we’ve got many things planned for our future as well," says Hans Werner Reinhard, Managing Director of Messe Düsseldorf. A pair of heads of state, prime ministers António Luís Santos da Costa of Portugal and Andrej Plenkovic of Croatia, were even on hand at the exhibition grounds to join in the ProWein anniversary.
  Many Highlights for Visitors
  A total of 61,500 industry visitors (2018: 60,500) from the retail and restaurant/ catering businesses made the pilgrimage to Düsseldorf. As such, ProWein 2019 once again achieved attendance growth. The share of visitors with decision-making authority also reached a strong new high: more than 80 percent of visitors were involved in purchasing decisions. The visitors traveled from 142 countries (2018: 133 countries) and were expressed strongest interested in wines from Germany, Italy, France and Spain. Great Britain has come to represent the fifth-largest contingent of visitors after Germany, the Benelux, France and Italy.
  Top Marks for ProWein 2019
  Both exhibitors and visitors expressed strong satisfaction with ProWein 2019. This included for example Santiago DiazHerrenschmidt, Head of Wines & Spirits Trade Department at Business France. His organization was a member of the Communication partner program, which helped shine a special spotlight on France as a wine producing nation: "France is very proud to be attending as a partner here on this 25th anniversary of ProWein. It represents as an essential annual rendezvouz for the wine, spirits, beer and cider industry. There’s nothing better than being at ProWein! Santé – and we’ll see you again next year!"   Mindy Crawford, Wholesale Sales Director at W?lffer Estate Vineyard from the USA, reflected the viewpoint of many visitors from overseas. Over 6,900 exhibitors of wines and spirits were registered for this year’s ProWein. They represented 64 different nations, with the exhibition space clearly structured between ten different exhibition halls based on winegrowing country and region. No other event offers a comparable scale and scope. The largest exhibitor nations at ProWein 2019 were Italy (1,654) and France (1,576), followed by Germany (978), Overseas (600), Austria(335), Spain (661) and Portugal (387). There were also an additional 400 providers of spirits.
  ProWein as a trend barometer
  The four trend topics at ProWein were also a point of interest for visitors and exhibitors alike: trend scouts Stuart Pigott and Paula Redes Sidore explored the topics of "Wines from High Elevations," "Wine in Cans," the comeback of "Field Blends" and the renaissance of the varieties "Chenin Blanc& Gamay." Both of their ’Trend Hour’ tasting seminars were filled to capacity moments after the doors opened ProWein’s many custom presentation zones were also well frequented by international visitors: there was a Champagne Lounge offering a platform for 50 illustrious champagne producers to set their products apart from the 180 overall champagne brands presenting at ProWein; an organic wine area with roughly 300 exhibitors; a tasting zone with the winning wines from MUNDUS VINI; many individual events at the exhibitors’ stands and the ProWein Forum; and of course the Packaging & Design special exhibition.


  ProWine China looks forward to a new successful edition
  ProWine China 2019, the latest edition of the ProWein World series of international trade fairs for wine and spirits, has grown rapidly since its entry into China in 2013 and has grown into a true qualified platform for international exhibitors to establish important business contacts in the Chinese market.
  ProWine China 2019 was successfully held on November 12th-14th, 2019 at Shanghai New International Expo Center. Wineries and distilleries from all over the world came to the fair and met with importers, distributors, key buyers, industry experts and domestic producers to explore new business opportunities.
  Ian Roberts, Managing Director of Hospitality, Food and Beverage of Informa Markets, said: "In the 3 days of ProWine China, Shanghai has been the center of an exhibition of unimaginable dimensions. We had visitors came from all over China. Some even came from very distant provinces, such as Inner Mongolia and Xinjiang."   The number of visitors has reached a new record and the proportion of visitors from other Chinese cities apart from Shanghai has further increased. The three-day event attracted 20,640 professional visitors, which is an increase of 9% from the last edition (2018: 18,936 visitors). Besides local visitors, more trade visitors from Beijing, Guangdong, Xinjiang, Hainan, Shandong, Liaoning and Inner Mongolia came to visit. It shows that ProWine China’s influence in the Chinese market is expanding.
  For 7 years, ProWine China has always been committed to help educate the wine industry to jointly promote the development of the Chinese wine market. During ProWine China 2019, more than 40 professional master classes were held to help attendees to understand the history and tendency of wine and spirits.
  ProWein Outlook: "To another great year"
  The next several editions of the fair are already scheduled, with ProWein 2020 slated for 15–17 March in Düsseldorf. One year later ProWein will be welcoming guests from 21–23 March 2021 with an expanded hall layout. The extensive renovation of the Düsseldorf fairgrounds will allow ProWein to incorporate the modern South entrance and its new and adjacent Hall 1.
其他文献
策略性的地理位置、充足而先进的会展场馆、不断成长的专业人才、与中国在“一带一路”方面的叠合契机,为新加坡会奖产业的进一步发展提供了有利条件。  区域知名会奖目的地  新加坡作为亚太领先会奖目的地的声誉为人所共知。新加坡在2018年ICCA排名中连续17年被评为亚太最佳会议城市,而在2017年国际协会联盟的排名中,新加坡连续11年被评为亚洲最佳会议城市。  2018年,新加坡的商旅会奖行业表现强劲。
期刊
第四届中国(南非)纺织精品展暨南非纺织服饰鞋类展览会将于2019年06月12-14日在南非开普敦国际会议中心举办。同期有浙江省商务厅举办的“浙江国际贸易(南非)展览会”以及广东省商务厅举办的“广东(南非)商品展览会”也成功开幕。这三个展会与同期同馆由法兰克福展览(南非)公司主办的ATF与SOURCE AFRICA共同为南部非洲带来了专业的纺织服装供应链与产业链盛会。  根据南非税务局4月30日发布
期刊
4月11日,首届中国—喀麦隆建筑建材、五金电力、农业展览会推介会在北京举办。主办机构代表、国内相关产业协会和组展机构代表以及会展媒体出席了推介会。  首届展会拟定于2019年11月7-9日在喀麦隆首都雅温得举办,由中国五矿化工进出口商会主办,喀麦隆共和国驻华大使馆、喀麦隆共和國商务部、喀麦隆综合咨询服务有限公司(CABROS) 、北京博睿智国际展览有限公司等机构共同协办。  本届展会主要以喀麦隆最
期刊
全球食品和饮料行业规模最大、地位最高的展会之一——世界食品博览会(Anuga)将于2019年10月5日至9日举办,恰逢展会创办100周年。届时,来自德国国内以及国际机构的16.5万名高层决策者将齐聚一堂。德国食品饮料行业联邦协会(BVE)是Anuga的概念赞助商,多年来一直致力于将其打造成为国际顶级的行业交流平台。在“品鉴未来”的标语下,本届Anuga将为参展商带来全球食品和饮料行业最丰富、最多样
期刊
作为全球工业领域首屈一指的行业盛宴,2020年汉诺威工业博览会将于2020年4月20-24日在德国汉诺威举办。在数字化转型时代,工业发展日新月异,汉诺威工业博览会也随之发展迅猛。2020年,展会将夯实其作为全球第一大工业展会的地位,战略性推出升级版展会规划,为与会者打造新展区、新展厅风貌。  品牌盛宴强势助力工业化转型  汉诺威工业博览会是全球工业技术领域的顶尖展会,每年吸引超过6,000家参展企
期刊
Located in Tropical North Queensland, Cairns Convention Centre is located conveniently in the city of Cairns. Featuring sustainability and visitor experiences, the venue has won many awards and hosted
期刊
編者按:凯恩斯会展中心位于澳大利亚北部热带地区,会展中心环境绝佳,交通便利,因可持续发展等特色屡获大奖,为访客带来一流体验。  请您简要介绍凯恩斯会展中心的设施以及举办过的大型活动。  Janet: 凯恩斯会展中心适于举办300至2500名代表规模的会议。会展中心有22个可灵活布局的大厅和会议室,并在2014年和2004年分别获得国际会展中心协会“全球最佳会展中心”大奖。  会展中心成功地承办过一
期刊
The 4th China Premium Textile Trade Show-South Africa will be held at the Cape Town Convention Center in South Africa from June 12-14, 2019. In the same period, the “Zhejiang International Trade Exhib
期刊
Emerging markets are blue sea for exhibition agents and Chinese entrepreneurs. However, exhibition organizers should put security at the topmost concern when organizing China Pavilions in most emergin
期刊
On 11 April, the Promotion Conference of Cameroon--The First (China) Building Materials and Agriculture Exhibition was held in Beijing. The exhibition is planned to be held from 7 to 9 November 2019,
期刊