企业文化作为企业的经营观念和企业的灵魂,对企业发展起着导向的功能。企业并购或重组后,如果不注重企业文化的重新塑造和培育,就很有可能会由于企业文化的差异发生碰撞而带来危险,影响企业并购或重组后企业的近期利益和长远发展。 一、同化式企业文化重塑 同化式企业文化重塑是指在一个行业领域内,拥有较强的一元文化企业消化和控制被并购企业脆弱的企业文化,这种消化和控制不是强加的.而是能够被并购企业所乐意接受并愿意合作的。被并购的企业认为自己的企业文化无助于企业的利益和长远发展,愿意或为被并购 Corporate culture as a business concept and the soul of the enterprise, plays a leading role in the development of enterprises. Mergers and acquisitions or reorganizations of enterprises may lead to danger due to the collision of different corporate cultures if they do not pay attention to the remodeling and cultivation of corporate culture, affecting the immediate interests and long-term development of enterprises after mergers and acquisitions or reorganizations. I. Assimilation of corporate culture Reshaping assimilation of corporate culture Remodeling of corporate culture refers to the remodeling of a company that has strong corporate culture of unification and control over the fragile corporate culture of a merged enterprise in an industry area, and such digestion and control are not imposed. Is able to be mergers and acquisitions enterprises are willing to accept and are willing to cooperate. M & A companies think their own corporate culture does not help the interests of enterprises and long-term development, is willing to be mergers and acquisitions