论文部分内容阅读
作为21世纪旅游度假的热点,温泉旅游却从未跳脱季节性瓶颈的束缚。温泉名城武义在发展温泉旅游产业的过程中,也同样面临着这一问题。本文对武义温泉在夏季应如何因地制宜地设计旅游产品进行了探讨,并设计“美容纤体主题游线”等5条夏季温泉旅游专线,开发“温泉科普知识游”等6种夏季温泉旅游产品,提升武义温泉品牌形象,促进其温泉旅游可持续发展。
As a hot tourist resort in the 21st century, hot spring tourism has never been bound by the seasonal bottleneck. Wuyi hot springs in the development of hot spring tourism industry in the process, are also facing this problem. This article on Wuyi hot springs in the summer should be how to design tourism products were discussed, and the design of “beauty slimming theme tours” and other 5 hot spring tourism hotline, development of “hot springs science knowledge tour” and other 6 kinds of summer Spa tourism products, enhance Wuyi Spa brand image, to promote the sustainable development of hot spring tourism.