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近年来,中国经济开始进入转型期。出境旅游成为一种新的消费领域与时尚。越南具有吸引中国游客的地利条件,其巨大的消费能力促进了越南的发展。因此、开展赴越中国游客的满意度调查,对越南旅游市场的繁荣发展具有极大的推动作用。本文从越南旅游的食、住、行、娱乐四个方面对中国游客在越南旅游的满意度进行了研究。
In recent years, the Chinese economy has begun to enter into a period of transition. Outbound tourism has become a new area of consumption and fashion. Vietnam has favorable conditions for attracting Chinese tourists and its huge spending power has promoted Vietnam’s development. Therefore, the satisfaction survey conducted by Chinese tourists going to Vietnam has a great impetus to the prosperity and development of Vietnam’s tourism market. This paper studies the satisfaction of Chinese tourists in Vietnam from four aspects: food, accommodation, transportation and entertainment in Vietnam.