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自2015年1月“一剧两星”“一晚两集”电视新政实施后,电视剧市场迎来阵痛和变革,省级卫视也随之开始加速差异化转型。一直不温不火的周播剧在IP热剧《花千骨》的强力带动下成为电视剧市场颇受瞩目的焦点。本文试图梳理国外周播剧的发展特点,并与国内周播剧现状进行比照分析,为周播剧在中国的本土化发展提供建设性意见。
Since January 2015, after the implementation of the TV New Deal, “a drama two stars” and “one night and two episodes,” the TV drama market ushered in pains and changes. As a result, the provincial satellite TV also began to accelerate the differentiation and transformation. Has been tepid week broadcast drama in the IP hot drama “spent thousands of bone” strong led by television market has become the focus of much attention. This paper attempts to sort out the characteristics of the development of the weekly broadcast drama abroad and compare it with the current situation of the national weekly broadcast drama to provide constructive suggestions for the localization development of the weekly broadcast drama in China.