在传统社会中,大学生的基本素质包括政治素质、道德素质、知识素质、技能素质、身体素质、心理素质等诸方面。如今,高度发达的大众传媒与当代大学生的生活息息相关,面对汹涌而至的海量信息,如何去建设性地选择、质疑、利用及传播,真切地关系到大学生的健康成长及社会的和谐发展,因此,传媒素质教育便成为了高校素质教育的崭新课题。 In traditional society, college students’ basic qualities include political quality, moral quality, knowledge quality, technical quality, physical quality, psychological quality and other aspects. Nowadays, the highly-developed mass media is closely related to the life of contemporary college students. In the face of turbulent massive information, how to choose, question, use and spread constructively, and truly relates to the healthy growth of college students and the harmonious development of society, Therefore, the media quality education has become a new issue of quality education in colleges and universities.