本文研究公司文化对公司创业战略选择和执行的影响,本文研究认为公司文化对公司创业战略的选择和执行有一定程度的影响,公司创业本身就意味着开拓创新,开放创新的公司文化能够推进公司创业的前进,保守的公司文化阻碍公司创业的步伐。符合公司创业战略的公司文化为公司创业奠定了基础,无形之中影响着公司创业战略的选择和执行。 This paper studies the impact of corporate culture on the selection and implementation of corporate entrepreneurial strategies. This study suggests that corporate culture has a certain degree of impact on the choice and implementation of corporate entrepreneurial strategies. Corporate entrepreneurship in itself means innovation and open innovation in corporate culture, Entrepreneurial progress, conservative corporate culture hinder the pace of business start-ups. Corporate culture in line with the company’s entrepreneurial strategy laid the foundation for the company’s business, affecting the company’s business strategy selection and implementation.