本文依托日韩旅游者的行为特征,结合四川省三国文化旅游资源的禀赋条件,从明确发展定位、深化线路开发、增强交通运输、重视市场营销和加快旅游合作五个方面给出了四川省三国文化旅游产品开发的对策及建议。 Based on the behavioral characteristics of Japanese and South Korean tourists and the endowment conditions of cultural tourism resources of the three countries in Sichuan Province, this paper gives three aspects of Sichuan’s three kingdoms: clear development orientation, deepening of line development, enhancement of transportation, emphasis on marketing and speeding up of tourism cooperation. Countermeasures and Proposals for Developing Cultural Tourism Products.