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在我国英语出版界,提到外语培训与学习理念,我们会想到李阳,因为他给外语学习注入了一种激情,很大程度上改变了我们学习英语的方法;但是,成功地将这种激情转化为实在的产品与商业价值的,并不是李阳,而是另—个幕后人物——邓良平,他所创立的认真企业,以出版连续性的有声读物《疯狂英语》起家,逐渐成长为国内最具规模与前瞻性的外语出版机构之一。与众多生于上世纪六七十年代,发迹于八九十年代的人们一样,邓良平的创业之旅也充满着艰辛与传奇色彩。在大学时,身为文学青年的他,曾担任过《北航青年》的副主编。1990年大学毕业的时候,他只身南下深圳打工,据他说当时是他母亲杀了两条猪卖了900块钱给他,而到了深圳的时候,他身上则只剩250块钱了。刚到深圳,他也没有找到令人羡慕的好工作,只是在深圳大学帮一位老师抄信封,当时的报酬是抄一个8分钱,但是即使是抄信封,他也比别人勤快,他最佳的成绩是一天抄1000多个信封。在深圳时,他看到几个深圳大学学生把一些欧美流行歌曲录在磁带里,还把歌词印成小册子,叫做《至爱经典》,当时很受欢迎。受他们的启发,他在广州就做了一本名为《伤感与怀旧》的小册子和英文歌带,开始的反应不太好,因为录音太差,歌词印得很粗糙。为难之际,中山大学电子系一个叫杨小春的英文歌
In our English publishing industry, we talk about foreign language training and learning philosophy. We think of Li Yang because he has infused a passion for foreign language learning and has greatly changed the way we learn English. However, The passion is transformed into real product and commercial value, not Li Yang, but another behind-the-figure - Deng Lianping, the serious enterprise he founded, started with the publication of the continuous audiobook “Crazy English” and gradually grew into One of the largest and forward-looking foreign language publishing houses in China. Like many people who flourished in the 1960s and 1970s and became fortunate in the 1980s and 1990s, Deng's journey of starting a business is also full of arduous and legendary characters. At university, as a literary youth, he served as associate editor of “Beihang Youth.” When he graduated from college in 1990, he left for work in Shenzhen alone. According to him, at that time his mother killed two pigs and sold 900 yuan to him. When he arrived in Shenzhen, he only had 250 yuan left. Arrived in Shenzhen, he did not find the envy of a good job, but to help a teacher in Shenzhen University copy the envelope, then pay a copy of an 8 cents, but even copy the envelope, he also diligent than others, he most Good grades are more than 1,000 envelopes copied a day. When in Shenzhen, he saw several Shenzhen University students recorded some popular songs in Europe and the United States on tape, but also printed the lyrics into a booklet called “The Best of Love,” which was very popular at the time. Inspired by them, he did a booklet entitled “Sentimental and Nostalgia” and an English song band in Guangzhou. The initial reaction was not very good because the recording was too poor and the lyrics were very rough printed. Difficult, Sun Yat-sen's Department of Electronics called Yang Xiaochun English song