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产品推销是企业经营活动过程中一个重要环节。企业营销无论是以推式战略(人员推销)为主,还是以拉式战略(广告宣传)为主,产品销售都离不开推销人员的千辛万苦、千方百计、千言万语。而有时候,不管你有多辛苦,也不管你有多少方略,只因一言不慎,就会造成洽谈失败,推销失利。那么,在推销洽谈中,推销员遵循哪些原则才会成功呢?
Product marketing is an important link in the course of business activities. Corporate marketing is mainly based on push strategy (personnel promotion) or pull strategy (advertising). Product sales are inseparable from the hard work of sales personnel, doing everything possible, and thousands of words. Sometimes, no matter how hard you are, or how many strategies you have, simply because you are not careful, it will cause negotiation failures and sales failures. Then, in the sales negotiations, what principles will the salesperson follow to succeed?