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市场的现实需求往往隐藏着巨大的潜在需求。谁能抓住今天的潜在市场,就意味着拥有明天的现实市场。胸怀经营韬略的经营者,不仅能看到现实市场,更重要的是会把相当大的精力放在开发潜在需求上,去准确地掌握顾客多层次、多变化的需求特点,独窥潜流,超前开发,积极拓展新的生产领域,进而为企业创造出一个崭新的旺盛市场。大家都熟悉的日本三洋电气公司和丰田汽车公司,以开辟我国市场为例,70年代后期,国内的市场还不能直接买到“三洋”和“丰田”的产品,但这两家公司却不惜重金,在我国各大城市的报纸、电视
The real needs of the market are often hidden huge potential demand. Who can seize the potential market today, it means to have a realistic market tomorrow. Operators who have a strong management mind can not only see the real market, but more importantly, devote considerable effort to developing potential needs and accurately grasp the needs of customers with multi-level and diverse changes. Development, and actively expand new areas of production, thus creating a new business for the strong market. Everyone is familiar with Japan’s Sanyo Electric and Toyota Motor Corporation, to open up the Chinese market, for example, the late 70s, the domestic market can not directly buy “Sanyo” and “Toyota” products, but the two The company spared no expense, newspapers in all major cities, television