经济增长快、市场变化快,这应该是中国经济的基本特点,而服务于企业市场的广告公司,它的收费问题,实际上很大程度是由这个基本特点决定的。有几方面原因:一是经济增长快,企业更看重成长,而在成本方面的计较远没有到一些成熟市场讲究的哪几个人、提供几小时的服务这样的水平,客户在收费问题上总体是比较粗放的;二是增长快、变化快,所以在服务内容、质量标准、资质认定等这些方面严重失范,竞争局面比较混乱,因此收费的标准主客双方均缺少共识和基础;三是广告公司自身,特别是相当不 Rapid economic growth and rapid market changes should be the basic characteristics of China’s economy. The advertising agencies that serve the business market, in fact, charge fees, to a large extent, are determined by this basic feature. There are several reasons: First, rapid economic growth, businesses pay more attention to growth, and the cost of the far less mature markets to pay attention to which few people, providing hours of service at such a level, the customer charges in general is The more extensive; the second is rapid growth, rapid change, so serious in the service content, quality standards, qualifications and other aspects of disqualification, competition is more chaotic, so the standard fee charged both the lack of consensus and the basis of the subject; third advertising company itself Especially not quite