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作为北京奥运会、深圳大运会的火炬供应商,如果说体育营销是华帝打响知名度,抢占制高点的标志性战役,那么,对“幸福生活,原来是真”品牌内涵的演绎则是提高美誉度,是一场融入生活,赢得市场的攻坚战。从2001年第九届全国运动会成功制造第一支火炬开始,到随后的奥运会、青运会、亚运会、大运会,华帝与火炬制造结下了不解之缘。以火炬为媒,体育营销成为华帝最鲜明的品牌个性。
As the torch supplier of Beijing Olympic Games and Shenzhen Universiade, if sports marketing is the landmark campaign of Vantage to seize reputation and seize the high ground, then the interpretation of the connotation of “Happy life is true” is to enhance the reputation, Is a blend into life, winning the battle of the market. From 2001, the Ninth National Games successfully manufactured the first torch, to the subsequent Olympic Games, the Games, the Asian Games, the Universiade, Vantage and torch manufacturing struggled. Torch for the media, sports marketing Vantage became the most distinctive brand personality.