近年来,在中国宏观经济高速增长并且大力发展文化创意产业的时代背景之下,中国的动画产业在产值上确实连创新高,在数据统计的意义上展现出一派欣欣向荣的景象;但与此同时,国产动画在观众当中的口碑却普遍不佳,在国内市场的实际占有率也是相当有限。与之形成鲜明对比的则是日本动画,后者不仅能够在其本土占据商业和文化双重层面的主流,而且能够在东亚的区域性市场上与好莱坞形成分庭抗礼的局面,进而借助以网络 In recent years, under the background of the rapid macroeconomic growth in China and the vigorous development of the cultural and creative industries, the animation industry in China has indeed reached a record high in output value, showing a thriving scene in the field of data statistics. At the same time , Domestic animation reputation among the audience is generally poor, the actual market share in the country is quite limited. In stark contrast to the Japanese animation, the latter can not only occupy the dual mainstream of its local commercial and cultural level, but also in the East Asian regional markets form a rival with Hollywood, and then with the network