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多媒体竞争的信息时代,传播方式的重要性日益凸显。通过对比美剧在国内市场的失利与风靡,我们可以发现,合适的传播模式和策略,将会是决定跨文化传播成败的关键点。
Multimedia competition in the information age, the importance of mode of transmission has become increasingly prominent. By comparing the defeat and popularity of American TV in the domestic market, we can find that the appropriate modes and strategies of communication will be the key points that determine the success or failure of intercultural communication.