在人类刚刚迈入新世纪之初,也是哈啤新百年的开始,我们采访了哈啤有限公司。 1999年是哈啤公司取得重大历史性转折之年。哈啤奉行“市场领导企业”的观念,以敢于竞争、善于竞争的精神,冲破种种市场壁垒,实施品牌加成本领先战略,1999年以来,顾客需求的不断变化、市场竞争日趋复杂激烈、商业环境的瞬息万变,这三股力量的强烈冲击,哈啤人深深地认识到:一个企业要 At the beginning of the new century, the beginning of the new century of Harbin Beer, we interviewed Harbin Beer Co., Ltd. 1999 was a significant historic turning point for the Harbin Beer Company. Harbin Beer adheres to the concept of “market leading enterprise” and breaks through various market barriers and implements the brand-plus-cost leadership strategy in the spirit of daring to compete and be competitive. Since 1999, the ever-changing customer demands, increasingly complex and fierce market competition, and commercial environment The rapid change of the three forces, the Harbin Beer people deeply realized that: