长沙的刘娟,曾经是湘财证券投资总部的操盘手,如今专卖浪漫的婚纱。她的专卖店设在长沙“新世界百货”旁边的一栋商务楼里,没有临街铺面。刘娟一直想开家自己向往的店子,她当了八年的操盘手,深知时下开店要有个性才能赚到钱。她认为婚纱有张扬个性的余地,所以决定进入这一行。她了解到一种矛盾的消费心理:时下结婚的新娘普遍希望有一套令自己光彩照人的婚纱,但“租吧,价 Liu Juan of Changsha, once a trader at Xiangcai Securities Investment Headquarters, now sells romantic wedding dresses. Her store is located in a commercial building next to Changsha’s “New World Department Store” and there are no street pavilions. Liu Juan has always wanted to open his own store, she has been an eight-year trader and knows that when she opens a store she must have a personality to make money. She believes that wedding dresses have room for individuality, so she decided to enter this line. She learned of a contradictory consumer psychology: Nowadays, married brides generally hope to have a wedding dress that makes them shine, but "lease it, price