论文部分内容阅读
随着市场经济体制改革的逐步深化,我国传媒业在发挥喉舌功能的同时,也日益注重进行产业化、市场化经营的探索。近年来,传媒业的资本运营以及社会资金注入新闻媒体已成为社会各界关注的热点,来自国内外的资本纷纷涌进媒体领域。国内外投资人、业内专家在各种规格的媒体论坛上讨论“媒体和资本”话题。这一系列的信号显示:我国媒介产业的资本运营将上升到新的高度。
With the gradual deepening of the reform of the market economy system, while the media industry in our country plays the role of mouthpiece, it also increasingly focuses on the exploration of industrialization and market-oriented operation. In recent years, the capital operation of the media industry and the injection of social funds into the news media have become the focus of attention from all walks of life. Capital from both home and abroad have poured into the field of media. Domestic and foreign investors, industry experts in a variety of media forums to discuss “media and capital ” topic. This series of signals show that the capital operation of China’s media industry will rise to a new height.