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IPTV是互联网和传统电视相融合的结果,其美好的前景也为三网融合提供了契机,它将拉动新的宽带业务价值链生成。IPTV-方面成为撬动宽带运营商赢利的新支点和拉动宽带网络发展的关键应用;另一方面也满足了宽带用户对宽带视频应用和业务的新需求。正如移动电话改变了人们语音通信的习惯一样,IPTV将改变人们收看电视的习惯--无需在固定的时间收看固定的节目,IPTV将收看电视变成人们真正个性化的娱乐需求。要提供可运营的电信级IPTV业务,我们必须跨越商业和技术这两个门槛。
IPTV is the result of the convergence of the Internet and traditional television. Its bright future also provides an opportunity for triple play, which will generate new broadband business value chains. IPTV-has become the new fulcrum for profit taking by broadband operators and the key application driving the development of broadband networks. On the other hand, it has also satisfied the broadband subscribers’ new demands for broadband video applications and services. Just as mobile phones have changed the habit of voice communication, IPTV will change the habit of watching TV - without having to watch regular programs at regular hours, IPTV turns television into a truly personalized entertainment. To provide operational carrier-grade IPTV services, we must cross the two barriers of commerce and technology.